By Erifili Papitsa MBA, PhD Candidate @ Marketing & Communication Dep. AUEB Green marketing, defined as the strategies to promote products by employing environmental claims either about their attributes or about the systems, policies and processes of the firms that manufacture or sell them, has attracted research attention since the 1970s. Environmental strategies have been implemented at various levels, from...

By Dr. Ioannis Mourtos Lecturer @ Department of Management Science & Technology, AUEB The ARTISAN project (http://www.artisan-project.eu/) envisions a significant reduction in energy consumption and CO2 emissions of the European Textile Industry by integrating data-capturing technologies, process-based energy measurement and real-time optimization of operations. Its architecture provides enterprise management systems with services for monitoring and real-time operational decision making, available at...

By Dr. Klas Eric Soderquist and Dr. Mohammad Baydoun Klas Eric Soderquist is an Associate Professor at AUEB, Head of Academic Affairs of the MBA International Program and Director of the Management Science Laboratory (www.msl.aueb.gr). Dr Mohammad Baydoun is a Project Manager at Millennium Development International, Lebanon and a Visiting Research Fellow at the Management Science Laboratory of AUEB. From...

It is well known that the growing energy use is rapidly depleting the world’s oil reserves and as a result the oil production in many of the most prosperous oil fields is on the decline. With the demand for energy increasing and the supply of oil decreasing, other energy options need to be considered. One alternative source of energy is...

The Energy sector in Greece experiences a transitional but very interesting period. The growth of the sector has the potential to make a significant contribution to the country’s economic recovery. The liberalization and reformation of the electricity and gas markets is essential and regulatory authorities must be given the necessary power and independence to reduce the market power of dominant...