By Elias G. Carayannis Professor of Science, Technology, Innovation and Entrepreneurship in  the Department of Information Systems and Technology Management, Director of Research, Science, Technology, Innovation and Entrepreneurship in the European Union Research Center (EURC) and co-founder and Co-Director of the Global and Entrepreneurial Finance Research Institute (GEFRI), School of Business, George Washington University In today’s globalizing and hypercompetitive marketplace,...

By Associate Professor Dr. Phoebe Koundouri Director of Research Team on Socio-Economic and Environmental Sustainability (RESEES), Athens University of Economics and Business The Athens University of Economics and Business (AUEB) is one of the leading partners in the newly funded research project MERMAID: Innovative Multi-purpose Offshore Platforms: planning, designing and operation. As the AUEB Scientific Coordinator of this project and Director...

By Karolos – Konstantinos Papadas PhD Candidate in Marketing, AUEB It has been noticed that during periods of recession or social change, megatrends such as “quality movement” (1970’s), “globalization” (1980’s) and the internet (1990’s) emerge. In recent years, governments, NGO’s and agencies have been informing the citizens about the harmful consequences of human activity on the environment. Environmentalists are highly...

 By Assistant Professor Pramatari Aikaterini Department of Management Science & Technology e-SAVE: Energy Efficiency in the Supply Chain through Collaboration, Advanced Decision Support and Automatic Sensing Project Objectives Climate change and its significant consequences have raised an imperative need for wise management of energy resources and industrial environmental performance. The Fast Moving Consumer Goods (FMCG) industry, while having the biggest share of the...

By Erifili Papitsa MBA, PhD Candidate @ Marketing & Communication Dep. AUEB Green marketing, defined as the strategies to promote products by employing environmental claims either about their attributes or about the systems, policies and processes of the firms that manufacture or sell them, has attracted research attention since the 1970s. Environmental strategies have been implemented at various levels, from...