By Karolos – Konstantinos Papadas PhD Candidate in Marketing, AUEB It has been noticed that during periods of recession or social change, megatrends such as “quality movement” (1970’s), “globalization” (1980’s) and the internet (1990’s) emerge. In recent years, governments, NGO’s and agencies have been informing the citizens about the harmful consequences of human activity on the environment. Environmentalists are highly...

By Erifili Papitsa MBA, PhD Candidate @ Marketing & Communication Dep. AUEB Green marketing, defined as the strategies to promote products by employing environmental claims either about their attributes or about the systems, policies and processes of the firms that manufacture or sell them, has attracted research attention since the 1970s. Environmental strategies have been implemented at various levels, from...